The temptation to rush through the creation of your website to improve organic search can force you to compromise on a great many fundamentally important aspects of solid website operation. The trick is to get it right the first time, leaving changing your website for those infrequent times when you change your corporate look or shift your company’s message.
There are a number of things you need to consider when constructing your website to improve organic search so as to avoid the costly revisions later on. It should also be noted that many times, despite the good intentions, the revisions you are intending to make never seem to get made, as you become to busy to deal with them. Here are some tips from the Charleston SEO champs over at onQsites.com
1. What’s the Purpose of this Website?
There are a number of legitimate functions a website can serve. For example a website can be set up as a means of disseminating information. It can also be an online example of your company’s skills and expertise. Whatever the purpose, you must have it clearly and well defined before you start considering other aspects of website development.
2. How Do I Want the Site to Look?
The appearance of your website will greatly influence the extent to which you are able to extract from the website the full potential of your effort. The development of the look of your site begins with the corporate identity of your company. The website should be consistent with this look. In addition, you should consider what “feel” you want the website to have. For example, a financial services website might want a “safe and established” feel, while a technology company might want to demonstrate its technical savvy or communicate its high technology image.
3. How Will the Site be Used?
While you considered your objectives, you also need to consider the objectives of the people who will be visiting the site. There is a need to anticipate the purpose people will have in exploring your site and make sure that you deliver the experience as you understand they would want it. While some of this has to do with the aspects we discuss above, such as site appearance and navigation, it also has to do with the core message of the website and the content you provide.
4. How Should the Content be Presented?
Beyond what content you should provide is the question of how it should be organized. While some of this is taken care of when considering the navigation, much of it has to do with the way pages are laid out and the interaction of text with graphics. Once again, this question is at the core of the visitor’s experience, the success of which will determine in the long run the success of your business.